以印花布料創造美感與共好生活

是不是常常聽說臺灣的文創很厲害？臺灣的文創品牌「inBloom 印花樂」成立于2008年，由三位從大學美術系畢業的創辦人，推出第一款「臺灣八哥」印花圖案開始，即專注于開發臺灣原創的印花布料商品，并致力于結合布料與臺灣在地特色的圖案，透過設計傳播社會共好與環境保護的理念，同時，印花樂以多元形式推廣手作印花課，希望能將美感與創作體驗以更平易近人的方式，帶進大家的生活里。

中原大學商業設計系的黃文宗老師，將帶大家一起到印花樂的大稻埕本店直播，與共同創辦人沉奕妤(Ama)創意總監、溫珮妏(Ayami) 店長對談印花布料帶來的的美感生活。相信每個人的故鄉和童年，都完好的保留在記憶里，可惜許多美好的事物隨著環境改變而漸漸模糊，人總是希望能選擇記憶，把痛苦遺忘、把美好的留下。印花樂將布料產品結合生活常見的景物，讓臺灣各式各樣的符號躍然于織布上。每個圖案都有其意義，不只是單純的美感體驗，也是一則則故事：阿嬤家的鐵花窗、傳統手動剉冰機、消波塊、都市常見的鳥類大卷尾等，都是你我所熟悉的日常一景，透過這些能引起共鳴的印花之美，串起人與人之間深刻的連結。讓我們一起走進花布的世界吧！

Using Print Fabrics to Create an Aesthetic Life with Common Good

Do you often hear that Taiwan’s cultural and creative industries are very powerful? Taiwan’s cultural and creative brand "inBloom Print Music" was established in 2008. Three founders who graduated from the Department of Fine Arts of the University launched the first "Taiwan Starling" print pattern, focusing on the development of Taiwan’s original printed fabric products. We are committed to combining fabrics and patterns with local characteristics in Taiwan, and spreading the concept of social good and environmental protection through design. At the same time, the printing music promotes hand-made printing courses in multiple forms, hoping to make the beauty and creative experience more approachable Way to bring it into everyone’s life.

Teacher Huang Wenzong from the Department of Business Design of Chung Yuan Christian University will take everyone to the Dadaocheng store of Print Music and talk with co-founder Shen Yiyu (Ama) creative director and store manager Ayami (Ayami) about what printed fabrics bring The beauty of life. I believe that everyone’s hometown and childhood are intact in their memory. Unfortunately, many beautiful things gradually become blurred as the environment changes. People always hope to choose memory, forget the pain and leave the beautiful. Print Music combines fabric products with common sceneries in daily life, allowing various symbols of Taiwan to appear on the fabric. Each pattern has its meaning. It is not only a pure aesthetic experience, but also a story: grandma’s iron windows, traditional manual ice cutters, wave-eliminating blocks, large bird curling tails that are common in cities, etc. It is a scene of daily life familiar to you and me. Through the beauty of these resonant prints, the deep connection between people is strung together.Let us walk into the world of floral cloth together!

關鍵詞 / Keywords

印花、臺灣、文化創意產業 / Prints & Patterns, Taiwan, Cultural and Creative Industries

中文節目 / Chinese Program

時間 / Time

September 20. 10:00 - 11:00（UTC+08:00）

黃文宗，中原大學文化創意產業發展跨領域學分學程主任，全球客家與多元文化研究中心副主任 / Huang Wen Tsong, Director of Development of the Cultural and Creative Industries Interdisciplinary Program, Deputy Director of Research Center for Global Hakka and Multi-culture, Chung Yuan Christian University

? 沈奕妤 ( Ama ) ，印花樂創意總監Creative Director / Shen Yiyu (Ama), Creative Director of Print Music