騰訊ISUX設(shè)計(jì)趨勢(shì)報(bào)告 · 用戶體驗(yàn)篇（2019-2020）中篇

各大手機(jī)廠商為了調(diào)動(dòng)消費(fèi)者的換機(jī)熱情，從全面屏、升降攝像頭、雙面屏到最近的折疊屏，手機(jī)新形態(tài)的出現(xiàn)會(huì)帶來(lái)不一樣的操作體驗(yàn)。

In order to mobilize the enthusiasm of consumers, the mobile phone manufacturer has developed it products from the full screen, lifting camera, and double-sided screen to the recent folding screen, and the emergence of new forms of mobile phones will bring a different operating experience.

折疊屏折疊時(shí)能讓手機(jī)背面成為一個(gè)附加的交互空間，方便用戶同時(shí)使用兩塊屏幕進(jìn)行不同app操作，例如打游戲的同時(shí)，不用切換退出游戲，直接翻過(guò)屏幕處理社交消息。

A foldable screen can make the back of the phone become an additional interactive space, which is convenient for the user, as they can use two screens at the same time for different app operations. For example, a user is playing a game, meanwhile without switching out of the game the user can be directly turning over the screen to process social messages.

折疊屏展開能使空間更大，在小屏中運(yùn)行的app，會(huì)自動(dòng)調(diào)整大小匹配大的布局，并展示更多的功能。還可以進(jìn)行多窗口操作，避免多個(gè)應(yīng)用之間來(lái)回切換。

Foldable screen expansion can make the space bigger, and has an app running in the smaller screen. The screen can automatically adjust the size to match large layout, and show more functions. It can also perform multi-window operations, to avoid switching back and forth frequently between multiple applications.

全屏手機(jī)的出現(xiàn)，讓手勢(shì)操作取代物理按鍵。折疊屏的出現(xiàn)，雙屏幕的操作會(huì)增加更多手勢(shì)操作，需要在設(shè)備中模擬人的自然的、習(xí)慣的手勢(shì)。

The appearance of full-screen phones allows gestures operation to replace physical buttons.With the appearance of a folding-screen, the operation of a dual-screen will have more gesture operations, and it is necessary to simulate the natural, customary gestures of the person in the devices.

AR技術(shù)會(huì)隨著5G發(fā)揮更大價(jià)值，創(chuàng)造更多的新場(chǎng)景。人們借助AR，能讓原本虛構(gòu)的數(shù)字世界融入到現(xiàn)實(shí)的物理世界。2018年Gartner調(diào)查顯示，2020年，約有46%的零售商計(jì)劃將AR/VR技術(shù)融入到顧客的購(gòu)物體驗(yàn)中。

AR technology will play more of a valuable role with 5G and create more new scenarios. People can integrate the original fictional digital world into the real physical world via AR. According to the Gartner survey in 2018, about 46% of retailers plan to integrate AR/VR technology into their shopping experience in 2020.

Snapchat可以使用相機(jī)掃描物理對(duì)象，會(huì)展示Amazon的購(gòu)買鏈接，還可以掃描歌曲或者數(shù)學(xué)題。

Snapchat can use the camera to scan physical objects, display Amazon's purchase links, and scan songs or math problems.

通過(guò)Nike App的“掃一掃”，對(duì)雙腳進(jìn)行全面掃描和評(píng)估，會(huì)有左右腳長(zhǎng)寬顯示，根據(jù)選擇的運(yùn)動(dòng)鞋款，會(huì)推薦該鞋款最適合的鞋碼。

The "Scan" of the Nike app can fully scan and evaluate feet, and displays the length and width of the left foot and the right foot. According to the selected sports shoes, the most suitable shoe size will be recommended.

AR讓數(shù)字世界的物體更具象。當(dāng)你搜索到想買的一副畫，可通過(guò)AR把畫放入現(xiàn)實(shí)場(chǎng)景中，用一種全新的方式看看該物體的大小、顏色和自己家搭不搭。

AR makes objects in the digital world more figurative. The user can put the painting into the real scene through AR when they want to search for a painting and want to buy one. The painting can be set in a real scenario via AR, and the user can check out the size, and color and whether it matches their home style.

Google地圖推出了AR實(shí)景導(dǎo)航。屏幕上面部分會(huì)展示實(shí)景內(nèi)容，底部顯示數(shù)字地圖，屏幕中會(huì)有大大的3D引導(dǎo)箭頭引導(dǎo)。AR的交互行為模擬真實(shí)世界中的用戶行為，讓用戶能很快明白怎么使用。因此需要通過(guò)最簡(jiǎn)單的模擬真實(shí)環(huán)境的呈現(xiàn)方式，來(lái)傳遞核心信息，3D元素的設(shè)計(jì)能聚焦視覺引導(dǎo)用戶操作，加上符合物理性的動(dòng)效，對(duì)現(xiàn)實(shí)生活中的重力、慣性模擬，使3D元素看上去更真實(shí)自然。

Google Maps provides AR real-world navigation. The top area of the screen will show the real scene content, while the bottom shows the digital map, and there is a large 3D arrow to guide the orientation. The interactive behavior of AR simulates user behavior in the real world, allowing users to quickly understand how to use it. Therefore, the core information needs to be transmitted through the simplest simulation of the real environment. The design of 3D elements can focus on visually guiding user operations, and produce physical effects, gravity and inertia simulation in real life, by making the 3D elements look more realistic and natural.

Google首款支持多人AR交互的Just a Line，通過(guò)相機(jī)拍攝，點(diǎn)擊屏幕進(jìn)行繪畫，畫出你想表達(dá)的畫面。

Google provides the first app, which supports the multi-user AR interaction, "Just a Line", according to shoots through the camera, and then taps the screen to draw, and draws the picture you want to express.

除游戲外，有許多以3D為展示形態(tài)的產(chǎn)品進(jìn)入了我們的視線，如使用3D Avatar為用戶定制形象的“ZEPETO”、“IMVU”；使用3D的角色作為界面設(shè)計(jì)元素的“BOO!”，“ZENLY”在界面卡片使用陀螺儀效果讓卡片擁有立體的效果變化。3D的手法已經(jīng)在產(chǎn)品設(shè)計(jì)中的使用的更加頻繁。

In addition to games, there are many products in the 3D display style, such as "ZEPETO" and "IMVU", which use 3D Avatar to customize the image for users; "BOO!" uses 3D characters as interface design elements, and "ZENLY" uses the gyroscope effect on the interface card to make the card have a stereoscopic effect change. 3D techniques have been used more frequently in product design.

除了更新鮮的視覺感受外，3D的手法也可以更好地服務(wù)于“商品”的展示，讓用戶對(duì)產(chǎn)品有更直觀的了解。我們可以看到更多真實(shí)環(huán)境或產(chǎn)品的展示使用三維的方法表現(xiàn)。

In addition to a fresher visual experience, 3D's approach can also better serve the display of “goods”, giving users a more intuitive understanding of the product. We can see more real-world environments or product presentations using a three-dimensional approach.

設(shè)計(jì)師也可利用三維空間的表現(xiàn)力，將產(chǎn)品頁(yè)面打造成一個(gè)更加立體與真實(shí)的空間。在用戶操作屏幕的過(guò)程中，帶來(lái)更流暢與真實(shí)的體驗(yàn)感受。

Designers can also use the expressive power of 3D space to create a more solid and real space for product pages. In the process of the user's operation of the screen, it brings a smoother and more realistic experience.