騰訊ISUX設(shè)計(jì)趨勢報(bào)告 · 用戶體驗(yàn)篇（2019-2020）上篇

在本文中，我們將分享ISUX設(shè)計(jì)趨勢報(bào)告的最后一部分“用戶體驗(yàn)趨勢”。用戶體驗(yàn)是產(chǎn)品、人與環(huán)境共同作用下，用戶使用產(chǎn)品的感受。隨著科技不斷進(jìn)步，新的產(chǎn)品和服務(wù)層出不窮，消費(fèi)者的行為和心理也在不斷變化。我們從技術(shù)、硬件、環(huán)境和人四個(gè)維度，來分析和總結(jié)用戶體驗(yàn)趨勢，在這個(gè)多變的行業(yè)中，大家進(jìn)行新的設(shè)計(jì)和改進(jìn)設(shè)計(jì)時(shí)，加以對趨勢的了解，為即將到來的未來做準(zhǔn)備。

In this article, we will share the last part of design trends: “the UX design trend”.User experience is the feelings of users when using products, under the joint action of products, people and the environment. As technologies develop, and new products and services emerge in an endless stream, the behavior and psychology of consumers are constantly changing. We will analyze and summarize the user experience trends from four latitudes: technology, hardware, environment and users. In this changeable industry, we have to understand these trends when we are designing and improving new designs, and preparing for the upcoming future.

為了更好的了解趨勢出現(xiàn)的原因，我們從影響趨勢的客觀條件中歸納了一些信號(hào)：

In order to better understand why there are these trends, we have summarized some signals from the objective conditions that influence the trend:

2019年是5G元年

2019 is the first year of 5G

思科最新研究表明，2022年，全球近12%的移動(dòng)數(shù)據(jù)流量來自5G連接。5G超高速率讓內(nèi)容推薦更加個(gè)性化和精準(zhǔn)化，萬物互聯(lián)會(huì)帶來更多的智能終端和更多細(xì)分場景，AR將會(huì)有更多應(yīng)用場景。

The latest research from Cisco shows that, nearly 12% of the world's mobile data traffic comes from 5G connections in 2022. The 5G extreme high rate makes the content recommendation more personalized and precise. The Internet of everything will bring more intelligent terminals and more subdivision scenarios, and AR will have more application scenarios.

2019年00后進(jìn)入20歲

The Post-00s entering 20 years old in 2019

00后的特點(diǎn)更加多樣化，千人千面時(shí)代到來。他們喜歡多社交和多互動(dòng)，內(nèi)容是激發(fā)他們互動(dòng)的工具，會(huì)對自己感興趣的領(lǐng)域投入更多時(shí)間和金錢。

Their characteristics are more diverse, and there are a thousand Hamlets in a thousand people's eyes. They like to be more social and interactive, and content is a tool that motivates them to interact and invest more time and money in areas of interest.

人工智能技術(shù)加速落地和擴(kuò)大應(yīng)用

AI technology accelerates landing and expands applications

近年來，人工智能技術(shù)在移動(dòng)互聯(lián)網(wǎng)廣泛應(yīng)用，人工智能手機(jī)研究報(bào)告指出，消費(fèi)者最常用的AI功能有語音助手、人臉解鎖、智能識(shí)圖、智能拍攝和美顏，圍繞語音和視覺的核心應(yīng)用場景技術(shù)將會(huì)持續(xù)升級(jí)。

In recent years, AI technology has been widely used in mobile internet. The research report of artificial smart phone indicates that the most commonly used AI functions of consumers are voice assistant, face unlocking, intelligent map, smart shooting and beautifying. The core application scenario technology surrounding by voice and vision will continue to be upgraded.

智能手機(jī)的差異化

The differentiation of smart phones

全面屏的出現(xiàn)，讓Face ID逐漸取代了Touch ID；各大手機(jī)廠商也試圖在產(chǎn)品形態(tài)上創(chuàng)新，推出了折疊屏手機(jī)。

The emergence of the full screen, Face ID gradually replaced the Touch ID; major mobile phone manufacturers also tried to innovate in the form of products, launched a folding screen phone.

互聯(lián)網(wǎng)的產(chǎn)品從大眾化轉(zhuǎn)向個(gè)性化，越來越多的產(chǎn)品通過定位細(xì)分找到了新的機(jī)會(huì)。設(shè)計(jì)從同質(zhì)化的體驗(yàn)轉(zhuǎn)向追求個(gè)性化和創(chuàng)新。設(shè)計(jì)師必須了解與自己完全不同的目標(biāo)人群，進(jìn)行用戶細(xì)分研究，通過良好的用戶體驗(yàn)留住用戶，提升產(chǎn)品價(jià)值。

Internet products have switched from popularization to personalization, and more and more products are finding new chances via targeting segmentation. The design has changed from the experience of homogenization to a pursuit of personalization and innovation. Designers have to understand the target population that is completely different from their own, conduct segmentation user researches, and improve the product values by excellent user experience to retain users.

在大數(shù)據(jù)背景下，個(gè)體興趣多樣，隨著機(jī)器學(xué)習(xí)和人工智能的技術(shù)的發(fā)展，產(chǎn)品越來越注重個(gè)性化推薦。

In the background of big data, there are multiple individual interests, and with the technical development of machine learning and artificial intelligence,  products should  focus more on personalized recommendations.

“更懂你”的信息流推送讓用戶不需要從一堆歌單中去尋找你喜歡聽的歌曲，豆瓣的音樂地圖和Google的For you讓你的偏好一目了然。

The "More understand you" information stream does not need users to search for songs they like from a bunch of song lists. Douban music map and Google Map For you to make your preferences clear.

用戶經(jīng)常在不同地方使用手機(jī)，場景化生活特征被互聯(lián)網(wǎng)設(shè)備所感知。設(shè)計(jì)師需要感知用戶當(dāng)前場景，理解當(dāng)前場景的需求來進(jìn)行精準(zhǔn)的應(yīng)景設(shè)計(jì)，提升用戶的驚喜感和愉悅感。

Users are often using their phones in different places, and scenarization life characteristics can be perceived by internet devices. Designers need to perceive the current scene of users, and design accurately by understanding the requirements of the current scene, in order to improve the sense of surprise and happiness.

Snapchat能識(shí)別聚會(huì)拍照的地點(diǎn)，在app里在線預(yù)定打車到那個(gè)位置。

Snapchat can recognize the locations of where people are photographing in a party, and then they can book a taxi to this place online in the app.

麥當(dāng)勞個(gè)性化推薦技術(shù)，讓餐廳根據(jù)天氣、時(shí)間和顧客的點(diǎn)餐記錄來調(diào)整菜單。

McDonald's has a personalized recommendation technology, which can allow the restaurant to adjust the menu according to the weather, time and order records of consumers.

在電影院選座位能感受到座位的真實(shí)觀影角度，快到電影院時(shí)會(huì)推送電影票二維碼。

Users can experience the real viewing angle of the seat when they choose a seat in the cinema. The app will provide the ticket QR code when a user has nearly arrived at the cinema.

 AI語音技術(shù)的快速普及，幫助人們改變使用習(xí)慣和觀念，用戶越來越多的使用語音交互。據(jù)ComScore的報(bào)告稱，預(yù)計(jì)在2020年，用戶使用搜索功能時(shí)，50%會(huì)用語音搜索；72%擁有智能語音助手的用戶表示這已成為他們生活的一部分。各大科技公司出了自己的智能音箱，AI智能設(shè)備改變了與界面的交互方式，從GUI到VUI，不依賴觸摸屏的輸入，出現(xiàn)無導(dǎo)航、無按鈕、無菜單界面。就目前而言，國內(nèi)的AI音箱還是比較初級(jí)的人工智能，經(jīng)常被用戶病垢為人工智障般的語音系統(tǒng)。

As AI voice technologies rapidly popularize, which helps people change habits and concepts, the users are increasingly using voice interaction. According to the report from ComScore, 50% of all searches will be voice searches in 2020; and 72% of users who have a voice assistant said that this has become part of their lives. Lots of tech-companies show their own smart speaker, and AI devices have changed the interaction with interfaces from GUI to VUI, and it doesn't rely on the touch screen input, and provides the no navigation, no buttons, and no menus interfaces. Currently, domestic AI speakers are still a relatively primitive AI, and are often called by users as an artificial foolish voice system.

隨著人工智能和機(jī)器學(xué)習(xí)的不斷發(fā)展，Google的智能語音助手快速進(jìn)化，從去年I/O發(fā)布的Continued Conversation（連續(xù)對話），用戶不用每下一個(gè)指令都要說一聲‘hi google’，到今年已經(jīng)不需要說喚醒詞，拿起手機(jī)就可以讓它幫助你。

去年發(fā)布的Google Duplex，可以打電話給飯店或理發(fā)店等商家，幫你預(yù)約，到今年可以幫你租車、回復(fù)消息、找照片分享給好友、寫郵件等一系列跨app的任務(wù)。

With the continuous development of artificial intelligence and machine learning, Google's intelligent voice assistant has evolved rapidly. From the Continued Conversation published at last year's I/O, users do not have to say 'Hi Google' for every instruction, and this year, the users do not need to say wakeup words, but just pick up the phone and let it help them.

Released last year, Google Duplex can call a restaurant or a barbershop to make a booking for you. This year, it can help you rent a car, reply to messages, find photos to share with friends, write emails, and do other cross-app tasks.

技術(shù)進(jìn)步必然帶來效率的提升，AI越來越能全面理解用戶提出的高度個(gè)性化需求，語音交互可以像人與人互動(dòng)一樣自然且同時(shí)快速處理跨app的多任務(wù)，降低用戶操作成本，縮短操作鏈路，成為用戶的日常“助手”。

The technological advancement will inevitably lead to efficiency improvement, as AI can more and more completely understand the highly personalized requirements put forward by users, and the voice interaction can be as natural as a human’s, and it can fast process the multi-tasks that are cross-app as well. VUI can reduce user-operating costs and shorten the operation process chains, and it becomes the daily "assistant" of the users.

對用戶來說，語音的使用不僅僅是它的便利性，娛樂性也是重要因素之一。短視頻在聲音交互和語音識(shí)別上進(jìn)行了補(bǔ)位。Snapchat推出聲音濾鏡，不僅能根據(jù)聲音音量做出反應(yīng)，還能識(shí)別語音指令，觸發(fā)對應(yīng)的動(dòng)畫。

For the user, the use of voice is not only its convenience, but entertainment is also one of the important factors. Short videos are complemented in voice interaction and speech recognition. Snapchat introduces a sound filter that not only responds to sound volume, but also recognizes voice commands and then triggers corresponding animations.

Google的Live Caption的語音識(shí)別技術(shù)，可將視頻語音內(nèi)容轉(zhuǎn)化成文本字幕顯示在聊天界面，還可識(shí)別關(guān)鍵詞，形成文本鏈接，用戶可直接點(diǎn)擊跳轉(zhuǎn)。

Live Caption voice recognition technology from Google converts video voice content into text subtitles and displays them in the conversation interface. It also recognizes keywords and forms text links, and then users can click and jump directly.

聲控游戲和聲音社交不斷興起，語音讓體驗(yàn)更加多元化。騰訊NEXT新作《疑案追聲》，以聲音表現(xiàn)故事，聽聲音進(jìn)行推理破案，用聲音來打造沉浸式體驗(yàn)。

With the constant rise of the voice-controlled game and voice social media, voice makes the interaction more diverse. Tencent NEXT new work "Mystery Chasing" expresses the story with sound, listens to the sound and makes the reasoning and solve the case, and uses the sound to create an immersive experience.

登錄app身份認(rèn)證從以前五花八門的“用戶名+密碼”的模式優(yōu)化到獲取手機(jī)動(dòng)態(tài)驗(yàn)證碼，這種身份校驗(yàn)的方式在使用體驗(yàn)上談不上好用。驗(yàn)證碼的收取、輸入都需要用戶花費(fèi)一定的時(shí)間和精力。全面屏手機(jī)的出現(xiàn)使Face ID取代了Touch ID，當(dāng)全屏設(shè)備越來越普及時(shí)，越來越多的app將加入面部識(shí)別認(rèn)證，實(shí)現(xiàn)更實(shí)時(shí)更精準(zhǔn)的一鍵登錄。

Login app authentication is optimized from the previous "user name + password" mode to get the mobile phone dynamic verification code. Identity verification is not easy to use in the experience. The receiving and inputting of the verification code requires the user to spend a certain amount of time and effort. The appearance of full-screen phones has replaced Touch ID with Face ID. As the full-screen devices become more popular, more and more apps will be added with face recognition authentication, to achieve real-time and a more accurate one-click login.